In which I offer impressionistic reflections on a trip to New Orleans that I sense will have far-reaching effects on my reading & blogging & thinking about the romance genre
Every time I turned a corner in the giant convention hotel with multiple floors of massive meeting rooms, there was another huge line of people clutching totes and books and swag. There was a constant restless feeling that you hadn’t correctly figured out where to be and when. The lobby was open and line-free, but like a giant all-day cocktail party where every time you passed through you had to shout to be heard. After easing into the convention with the cozy & cool blogger pre-con on Tuesday, I was definitely overwhelmed by the crowds and noise as the week grew in intensity. But even with the lines and the swag and the relentless promo, RT (the Romantic Times Booklovers Convention) was pretty much a giant love fest of romance readers and authors and, happily for me, bloggers.
I haven’t begun to digest all the ways in which the amazing women I met, and the conversations I was lucky enough to have, will inspire me and challenge me to keep thinking and writing about what I read, and how, and why. For now, I just want to record some early impressions.
Nicola (@alphaheroes) tweeted a pic we took at the first “morning mixer,” and it cracked me up to hear back from my twitterverse that I look a lot less scary than my handle. Heh. Because really nobody at RT really looks like a super badass — we are mainly geeky and charming women of all ages who like books and read obsessively. But badassery was definitely on display. After a couple of days, you grew numb to it, but who can forget stepping in to the elevator for the first time upon arrival?
There was apparently an exercise/fitness meet-up early in the morning (not that I ever found or confirmed this) and they had shirts that look like old school gym shirts and say RT 2014/ Books/Love/Badass. I’m pretty sure I’m not making this up and I saw this on a blurry slide at the front of a cavernous ballroom at the welcome breakfast, so I’m not exactly sure about the first two words, but I know BADASS was the bottom line and I thought that was pretty cool (you know, because I am so incredibly badass). I kept asking where to get one of these shirts, but I could never find anyone who knew what I was talking about, so I suppose it’s possible I hallucinated it.
What I didn’t hallucinate were the intensity and saturation of the imagery.
Everyone (including me) has been tweeting pics of the elevator dudes — but it’s not just the elevators. On the main conference levels, no architectural feature had been left unadorned. Floors, walls, even windows! And curious special laminated round table tops.
It feels like the vast majority of these giant, expensive promo graphics feature the growth-area subgenres: erotic romance, urban fantasy, romantic suspense, contemporary subthemes like sports romance, lots of super badass tats and abs and leather and weaponry.
And lots of looming imagery that is dark and suspenseful.
Also well-represented: Contemporary romance, and m/m romance — and note that not a wall area is left un-promo’ed.
The salad bowl elevator was so innocuous, relative to the others!
All the edgier romance genres were living large, from rock stars to BDSM.
In spite of the presence at numerous panels and events of “romance royalty” like Mary Jo Putney, Lisa Kleypas, Eloisa James, Eileen Dreyer, Lorraine Heath and other queens of HistRom, there was nary a duke or duchess in sight as far as the high-impact imagery with which the publishers physically and visually surrounded conference-goers.
I am not whining or complaining about this, nor do I think historical romance was necessarily underrepresented in the conference agenda itself. I just think it’s interesting to look at what is represented, and what isn’t, in the visual culture of RT2014.
The first night I was there, someone tweeted a pic of herself or a friend literally straddling one of these super-size floor heroes in a prone embrace. And then there are the cover models, some of whom I saw carrying around life-size stand-up cut-outs of themselves, for photo ops with fans — but that’s a whole long digression I won’t do here/now.
It’s not that badassery and historical romance are mutually exclusive categories. At Wednesday’s grand Author Chat session with several of the aforementioned Queens of HistRom, Eloisa James talked about her forthcoming book’s hero – a “rough duke, a boxer.” There was a lot of discussion about the challenge of making, and keeping, historical romance “relevant.” And then there was the excellent and thought-provoking conversation at Zoe Archer’s “Beyond the Ballroom” panel discussion of “Gritty Historicals” with Courtney Milan, Lorelei Brown, and Carrie Lofty. I’m planning to write more in future post(s) about the substance of discussions around historical romance these days — it’s a fluid and important conversation I like to keep having. But back to the imagery…
Here are the promo posters that happened to be stationed outside the Historical Author Chat breakout room.
So I started to actively search for representations of historical romance there at the New Orleans Marriott this week.
I found this high-impact floor-to-ceiling wallcovering featuring Blushing Books’s erotic historicals.
An earl! I also found some spots in “Promo Alley” which featured familiar Regency imagery and other historical evocations.
The Promo Alley tables seemed to feature mainly small press and individually curated author displays, with swag.
The Hansen series: “Norway is the new Scotland” !
But you can tell where this is going. Not one giant supersize ballgown cover to rub up against. Again, this is not a lament. I’m never really sure what the ballgown covers are all about, though I admit, they’re lush and gorgeous and I love their brilliant use of color trends. And there are plenty of historicals with swashbuckling or Byronic man chest covers. But of the 8 elevators, the only one which referenced historical romance is the leather-kilted dude with the swords I posted up top — and he could easily be a fantasy hero.
I’m not sure what this all means, but I’m mulling it over. Certainly the big promo dollars are going where the industry believes there is potential to grow audiences. Historical romance has a strong vanguard of established authors with loyal readership. But it doesn’t seem to function in the way it used to, to attract new readers to the romance genre. Among HistRom devotees, there seems to be a lot of talk about newer historicals being “lite” while some readers yearn for more angst-y, substantive reads. On the other hand, just because a book has a ballgown on the cover, doesn’t mean nothing of substance is on offer. But as Carrie Lofty pointed out in her panel remarks, for those seeking depth and challenge in historical romance, discoverability can be quite difficult since all the ballgown covers tend to blur, and unhelpfully to elide authors who may be writing with very different tones and voices.
As I’ve said in other posts, I don’t think the historical romance is dead or dying…but with most trends over time there are cycles. Will the effects of the trends in other romance subgenres, especially with regard to “grittiness” and badassery, counteract the frothy historical trend? What can historicals offer in the way of challenge and substance that other subgenres can’t? For me, this is an especially interesting question, and the “Gritty Historicals” panelists offered some intriguing ideas I’m still pondering, especially about exploring and problematizing issues of gender, class, and race, at particular historical moments, as a way of bringing depth and substance to the story, and creating space for heroines with agency. So this is a To Be Continued, but I loved my time at RT. I’m deeply grateful to everyone who took the time to talk with me and offer me so much food – and drink — for thought.